Introducing a new energy-based device into your clinic is an exciting prospect that can revolutionise your business. Upgrading or expanding to use the latest aesthetic technology means both offering new and innovative treatments that attract new patients and improving treatment comfort and results of existing treatments that improve satisfaction for existing clients. However, it’s important to ensure there’s careful planning and execution of adding a new device, especially if this is your first upgrade.
By understanding your clinic’s specific needs, thoroughly researching options, and strategically implementing the device, you can position your clinic at the forefront of medical aesthetics.
Assess Your Clinic Needs and Objectives
The first step in introducing a new device is assessing your individual clinic’s needs and objectives. This ensures the new device can best serve your practice for years to come.
Identify Specific Needs and Goals of Your Clinic
Start by clearly defining what your clinic wants to achieve with the new device. Are you looking to expand your treatment menu, attract a new demographic of clients, or just improve treatment times and patient satisfaction? Understanding these goals will help you choose a device that aligns with your clinic’s strategic direction and enhances its offerings.
You may want to expand from being a laser hair removal clinic to also offer skin treatments like skin tightening, rejuvenation and pigmentation removal. This could involve choosing a laser like the Dermablate Cool Laser which features an Erbium:YAG laser for industry-leading skin rejuvenation and resurfacing.
Or you may want to speed up treatment times and improve patient results with the latest laser technologies. Upgrading to industry-leading devices, like the MeDioStar for Laser Hair Removal, means more treatments and better patient satisfaction leading to more referrals and more business. Cementing your clinic as the best choice for that particular treatment.
Evaluate Current Services and Potential Gaps
Next, take a close look at your current services. Identify areas that could benefit from enhancement or gaps that a new device could fill. By taking a look at your existing treatments and patient feedback, you can pinpoint specific needs that a new laser device could address, whether it’s offering more advanced procedures or improving the efficiency of current treatments.
Consider Patient Demographics and Demand Trends
Understanding your patient demographics and staying on top of market trends is critical. Assess the profile of your current patient base and consider how the new device can meet their needs.
Additionally, investigate broader market trends to predict the demand for new treatments. For example, according to PolicyBee, interest in non-invasive aesthetic treatments is increasing. And rapidly with 7.7 million people having had an aesthetic treatment in the UK in the last 12 months.
This information will help you choose a device that not only fits your clinic’s immediate needs but also positions you to meet future demands and stay competitive in the aesthetic market. This can also lead your clinic to pick up new clients of different demographics, allowing your clinic to fill up its diary quickly.
Research and Select the Right Device
The next step is to do thorough research into the various devices available within the aesthetics industry, it’s important to compare the features and limitations of each device and also look at clinical studies and reviews for evidence of these features.
Investigate Various Devices and Their Features
Begin by conducting in-depth research on the available devices in the market for the treatment type you’ve identified. Look at their features, benefits, and limitations to understand what each device offers. Consider factors such as the range of treatments they can perform, ease of use, treatment times and compatibility with your clinic’s existing equipment.
We’ve published articles for you to easily compare the top devices in the industry, including a pico-second laser comparison and Asclepion’s MeDioStar vs Alma’s Soprano Titanium.
Read Clinical Studies and Reviews
Clinical studies provide valuable evidence regarding the efficacy and safety of aesthetic laser devices. Check out these studies to ensure the device you are considering is backed by scientific research and proven results. At Asclepion we’re proud to be backed by significant scientific research with a medical board containing some of the top leading scientists and professors in medical aesthetics.
Additionally, look for user reviews and testimonials from other clinics that have used the device. These insights can give you a better understanding of the device’s performance in real-world settings and its overall satisfaction among practitioners and clients.
Budget and Plan Financially
Introducing a new aesthetic laser device to your clinic will involve financial considerations. To ensure you maximise your investment, it’s important to meticulously budget and plan financially.
Calculate Total Cost of Ownership
Start by calculating the total cost of ownership for the new device. This includes not only the initial purchase price but also ongoing maintenance costs and any consumables the device might need. Factor in expenses like regular servicing, replacement parts, and any specific supplies the device may require.
Understanding these costs upfront will help you avoid unexpected financial burdens and plan your budget more effectively.
Explore Financing Options
Once you have a clear picture of the total cost of your new device, explore various financing options available for your business. Many device manufacturers (including Asclepion) and financial institutions offer flexible payment plans, leasing options, or loans tailored to medical equipment purchases. Research these options to find a financing plan that suits your clinic’s financial situation and allows you to manage cash flow efficiently.
Project ROI Based on Expected Patient Volume
Finally, it’s worthwhile to estimate the return on investment (ROI) of the device by projecting the expected patient volume and revenue. Consider how many additional treatments you can carry out with the new device and the potential increase in patient numbers. Calculate the revenue these treatments will generate over time and compare it to the total cost of ownership. A thorough ROI analysis will help you determine if the investment is financially viable and how long it will take to recoup the costs.
It’s important to remember the impact of investing in a higher quality device, even though the initial investment may be higher, the long-term ROI will be much higher with better results, better reliability and lifespan of the device.
Training and Certification
Proper training and certification are essential when introducing a new laser device to your clinic. Ensuring that your staff is well-prepared with all necessary treatment procedures and regulations will enhance the effectiveness and safety of the treatments you offer.
Ensure Proper Training for Staff
Begin by organising training programs for your staff. These programs should cover all aspects of operating the new device, including setup, usage, safety protocols, and troubleshooting. Thorough training ensures that your staff is confident and proficient in using the device, which can improve treatment outcomes and patient satisfaction. Most manufacturers, including Asclepion and its industry-leading Asclepion Academy, will offer device-specific training so your practitioners know how to best use the device for your client’s individual needs.
Stay Updated with Continuous Education
Aesthetic laser technology is constantly evolving, with new advancements and updates emerging regularly. Encourage continuous education and skill development among your staff to keep up with these changes.
If possible, regularly attend workshops, seminars, and training sessions to stay informed about the latest trends and techniques. This commitment to ongoing education will help your clinic remain competitive and deliver the highest quality care to your patients.
Marketing and Patient Communication
Marketing your new device and communicating its benefits to patients is one of the most important tasks for the successful integration of the device into your clinic. A strategic approach will help you attract new patients and ensure existing ones are informed and excited about the new treatments available.
Develop a Marketing Strategy
Start by creating a marketing plan to promote the new device. Identify your target audience and determine the best channels to reach them, whether that’s through social media, email campaigns, your website, or traditional advertising. Tailor your message to highlight the unique benefits and advanced features of the new device, positioning it as the latest industry-leading addition to your clinic’s offerings.
You can talk about the advantages of the new treatments it offers, such as improved outcomes, reduced recovery times, or new treatment options not previously available. Use a variety of educational materials, including brochures, blog posts, videos, and in-clinic demonstrations, to build awareness and answer any questions your patients might have.
Sharing success stories and patient testimonials including before and afters is a powerful way to build trust and credibility. Highlight real-life examples of patients who have benefited from the new device, showcasing their positive experiences and results.
Collect Feedback and Make Adjustments
Gather feedback from both staff and patients to understand their experiences with the new device. Staff feedback can provide insights into operational challenges and training needs, while patient feedback can highlight the effectiveness and satisfaction with the treatments. Use this feedback to make adjustments, whether it’s refining your training program, tweaking procedures, or improving patient communication. Being responsive to feedback ensures continuous improvement and maximises the benefits of the new device.
Conclusion
Introducing a new energy-based device to your clinic is not just an upgrade; it’s a step towards revolutionising your practice. By assessing your clinic’s needs, researching the best devices, planning your budget, ensuring thorough training, and executing your marketing strategy, you can position your clinic at the forefront of medical aesthetics with the best device for you, your clinic and your patients.
Investing in state-of-the-art technology, like the industry-leading devices offered by Asclepion, ensures your clinic can provide top-tier treatments that meet the rising demands of today’s patients. The comprehensive support and training from Asclepion will also ensure your staff delivers outstanding results, increasing patient satisfaction and attracting new clients.
Don’t let your clinic fall behind in the competitive aesthetic market. Embrace the opportunity to elevate your services and achieve unparalleled growth. Explore the full range of Asclepion devices and discover how you can transform your clinic with the latest innovations in aesthetic technology.
