How to Launch a New Device In Your Clinic: 5 Strategies

After carefully researching a new laser device, you’ve finally found the right fit for your clinic and took the plunge. Such an investment should be worthwhile, and your clients should profit from the new treatment possibilities. Launching a new device in your clinic can be a game-changer, enhancing the quality of services as well as attracting new clients while keeping your loyal clientele engaged. To ensure a successful introduction, strategic planning and execution are key. In this guide, we will explore five effective strategies that you can employ to promote and set up a new device in your clinic.

Whether your device launch fails or succeeds lies within the expertise of your team that operate it. Investing in comprehensive training programs is not just a recommendation but a necessity. To ensure that every staff member is not only proficient in operating the equipment but also intricacies of its features and functionalities, take on the support of certified trainers or work directly with the device manufacturer.

Consider organising hands-on workshops, both in-house and through manufacturer-provided resources, to simulate real-world scenarios. This practical training will provide your staff with a profound understanding of how to leverage the device to its full potential along with boosting their confidence. Additionally, allowing your staff to experience a treatment will help them convey their first-hand knowledge to clients. Establishing a continuous learning culture within your clinic will also encourage ongoing education and skill enhancement as updates and advancements in technology emerge. Asclepion offers comprehensive training on all devices, find out more about our laser academy here.

By conducting a thorough analysis of your local market, taking into account factors such as location, patient demographics, and the perceived value of your services, you can determine an optimal pricing strategy for your new device. Assess the competitive landscape to identify the right price per treatment, and consider offering bundled packages of treatment sessions for added value.

Once you’ve established your pricing structure, generate excitement and anticipation among your patient base well in advance. Aesthetic patients often relish the opportunity to be among the first to experience something new. A strategic marketing approach is to offer exclusive early access and special pricing to a select group of patients, say the first 50 of your most valued clients.

This exclusive offer serves two purposes. Firstly, it treats your top clients with a unique opportunity, making them feel special and valued by your practice. Secondly, it creates an early revenue stream and allows your clinic to gain valuable hands-on experience with the new device. It’s worth considering a one-time special pricing, such as a 15-20% discount, for these early adopters. Emphasise the exclusivity of the offer, highlighting that this is a one and only opportunity to access the exciting new treatment at a special price point.

Crafting compelling and targeted marketing campaigns is essential to building anticipation and creating a buzz around your new device. You should develop a multi-channel marketing strategy that takes advantage of social media, email newsletters, your clinic’s website, and even traditional advertising methods to effectively get the word out. Eye-catching visuals such as before-and-after images or infographics can showcase the transformative capabilities of the new device. Additionally, by incorporating interactive elements into your campaign, such as live Q&A sessions or webinars, you’ll be able to engage with your audience directly and address any queries or concerns they may have.

To amplify your message, consider collaborating with influencers in the aesthetics and wellness industry. Influencers can provide authentic testimonials, share their experiences with the new technology, and reach a wider audience that may not be directly connected to your clinic.

An exclusive launch event can serve as the grand unveiling of your clinic’s latest technological acquisition. Go beyond a simple introduction by creating an immersive experience for attendees and set the stage, providing catering, and music that align with the theme of the new device.

During the event, offer live demonstrations of the new device, allowing attendees to witness its capabilities firsthand. Engage with your audience by explaining the technology, its applications, and the unique benefits it brings to your clinic. Providing exclusive discounts or promotional packages for those who choose to undergo the new treatment during the launch event, motivates them to become early adopters.

Don’t forget to capture the event through professional photography and videography, creating content that can be repurposed across your marketing channels to maintain the momentum generated during the launch.

Client testimonials are potent tools that can influence the decision-making process of potential clients. Actively encourage those who have experienced the benefits of the new device to share their success stories. Gather testimonials as systematically as possible, ensuring they cover a variety of aspects such as treatment experience, results, and the clinic’s overall atmosphere.

As a token of appreciation for clients who contribute testimonials, consider offering incentives, such as discounts on future treatments, complimentary services, or free samples of skin care products. Make sure that the testimonials collected are genuine and diverse, representing different demographic groups and treatment objectives. This diversity strengthens the relatability of the testimonials, making them resonate with a broad audience.

Feature these testimonials across your various marketing channels. Integrate them into your website, social media posts, and even in your clinic’s waiting area. A dedicated section on your website for client success stories can serve as a powerful endorsement, enabling potential clients to learn about other people’s transformative experiences.

Successfully launching a new device in your clinic requires meticulous planning, strategic execution, and a commitment to ongoing excellence. By investing in comprehensive training programs, determining strategic pricing, engaging in targeting marketing campaigns, hosting exclusive launch events, and showcasing authentic testimonials, you can position your clinic as a leader in innovative aesthetic and wellness solutions.

Don’t forget that the impact of a new device extends beyond its technical specs as you begin this exciting journey. It’s about the transformative experiences it enables and the trust it builds with your clients. Embrace the opportunities that technological advancements bring, and watch as your clinic flourishes with newfound success and recognition.

Asclepion is a leading manufacturer and supplier of aesthetic laser devices, offering clinics of all sizes state-of-the-art laser technology for the application of most treatments. Our team are always on hand to offer the best advice on which device is best suited to you. As a laser device manufacturer we are able to offer comprehensive advice and support throughout every stage device purchase. Speak to one of our experts today to find out more about how Asclepion can help your clinic grow.